Workai Analytics
Know what's working who's reading what's stale what to publish next how the AI is answering
Workai Analytics is the measurement layer of the digital workplace — real-time engagement, content and campaign analytics, with AI that turns raw data into recommendations. In one unified dashboard, in your Azure region, without third-party trackers.
Reporting scattered across half a dozen surfaces
Site usage in one place, productivity insights in another, campaign performance somewhere else, search analytics buried in an admin console. None of it rolls up. None of it is real-time. None of it tells you what to do next. Workai Analytics is one unified dashboard — engagement, content, campaigns, search, sentiment and AI-search quality — with AI that turns the numbers into recommendations.
THE CHALLENGE
Half a dozen reports, none of them rolling up
Site usage in one place. Productivity insights in another. Campaign performance somewhere else. Search analytics buried in an admin console. The IC team opens five reports to answer one question — and the answer is usually "I'll have to check another tab."
THE OPPORTUNITY
One unified dashboard. Real time. With AI that interprets.
Engagement, content, campaigns, search behaviour, sentiment and AI-search quality — measured together, in real time, in one place. Plus Workai Intelligence layered on top: Employee Engagement Score per page, AI campaign executive summaries, Content Vitality, sentiment analysis on comments and feedback, AI Search answer feedback. Built-in privacy-first analytics engine; no third-party trackers.
Measure
Every signal across the digital workplace — in real time
Real-time visitor analytics, user profiles, behavioural depth (heatmaps, session recordings, user flow), media analytics, goals and conversions — across pages, campaigns and comments. One dashboard, one engine, no third-party trackers. The breadth a stand-alone web analytics tool offers — in employee-experience context.
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Real-time engagement across pages, campaigns and comments — active users, locations, referrers
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Visitor analytics — visits, unique visitors, returning vs new, durations, page load times
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Behavioural depth — heatmaps, session recordings, user flow between pages
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Media analytics — play counts, completion rates, consumption trends, viewer locations
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Goals and conversions — set and measure specific goals in real time
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All in one dashboard — no stitching across separate reports or surfaces
Understand
AI that scores, summarises and reads every signal
Workai Intelligence layered on every measurement. An Employee Engagement Score on every page (algorithmic content engagement — not an HR pulse metric). Content Vitality on the whole library. AI executive summary on every campaign. Sentiment analysis on comments. Sentiment summary on feedback. AI Search answer feedback. The signal isn't just *what happened* — it's *what changed and why*.
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Publish quickly with a drag-and-drop editor anyone can use
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Stay on-brand with reusable templates and components
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Maintain consistency with built-in approvals
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Save time with AI content assistant and translations
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Keep content fresh with automated review reminders
Act
From measurement to action — in the same platform that publishes
AI recommendations on every page. Best-time-to-publish windows and best-day-of-week. Publishing-gap detection on campaign cadence ("17 gaps of 2+ days without content"). Content Vitality flags what's stale, under-surfaced or overdue for a refresh. Feedback AI surfaces what to fix. The loop closes in the same platform that publishes — no export, no second tool.
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Employee Engagement Score (0-100) on every page — content engagement, not an HR pulse metric
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Content Vitality dashboard — site-wide AI freshness, reach and engagement analysis
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AI executive summary on every campaign — overall reach, top content and recommendations
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Voice of the Audience — AI sentiment and topic analysis on news comments
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Feedback sentiment analysis — most-positive, most-negative, improvement suggestions
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AI Search analytics — usage tracking and AI-answer feedback (positive / negative / what went wrong)
Prove
Every chart grounded in your real measured data
Permission-aware analytics. Privacy-first built-in engine — no third-party trackers, no data leaving your tenant. No model training on customer data. Microsoft Azure infrastructure, data residency in your Azure region, ISO 27001 certified, WCAG 2.1 AA accessibility. Entra ID / SSO. The integrity layer that lets the IC team defend the numbers.
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AI Page Recommendations — up to three actionable suggestions per page
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Best Time to Publish — primary and secondary windows, hourly heatmap, best-day-of-week
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Content Vitality refresh signals — at-risk and stale content flagged before it becomes wrong
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Publishing-gap detection — flags missed cadence on campaigns automatically
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Improvement suggestions on feedback responses — what to fix, surfaced from real text
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Closed loop — measurement feeds publishing in the same platform that authored it
Analytics is your measurement layer — not a web analytics tool, not a survey platform, not a BI report
Workai Analytics measures every signal across the employee experience — engagement, content, campaigns, sentiment, AI search — in real time, and applies AI to interpret it. Generic web analytics counts traffic; Workai measures employee experience with org context. Engagement-survey platforms run pulses; Workai analyses the feedback and comments your people already give you. BI tools chart anything; Workai charts what comms, HR and IT need to act on this week — without the modelling project. And every AI insight runs in-product — page scores, campaign summaries, sentiment, recommendations — not as a manual export to an outside chatbot.
Real-Time Analytics
The core behavioural-analytics toolkit — active users, visitor flows, heatmaps, session recordings, media analytics — in employee-experience context, in real time, in one dashboard.
Stop opening five reports — see one dashboard
See how engagement, content, campaigns, search and sentiment all live in one real-time view.
Campaign Analytics
Real-time performance for newsletters, popups, banners and notifications — total views, unique visitors, time on page, bounce rate, per-piece breakdowns, content-status tracking, conversions.
Every campaign measured — every asset compared
See per-piece campaign metrics, top-performer ranking and the AI executive summary that closes the loop.
Page Insights
Every page in Workai carries AI signals — an Employee Engagement Score, freshness indicators, AI recommendations. Workai Analytics is where those signals roll up. Knowledge surfaces them in-page; Analytics aggregates across the library and turns page-by-page AI into a content strategy you can defend.
Every page scored — every recommendation contextual
See the Engagement Score, the AI recommendations and the best-time-to-publish window on a real page.
Governance, Privacy & Integrations
A built-in, privacy-first analytics engine that runs in the background — no third-party trackers. Permission-aware analytics, Entra ID identity, M365 integration, ISO 27001, data residency in your Azure region.
Privacy-first measurement — across every signal
See how Workai Analytics measures behaviour, content and campaigns without third-party trackers — and stays in your Azure region.
AI that scores, summarises and recommends — across every signal
Six AI feature areas. Nine live capabilities. All in-product — page scores, campaign summaries, content vitality, sentiment analysis, AI Search answer feedback. No export to an outside chatbot. Most analytics tools count. Workai Analytics interprets.
Every number, in context — see the source
See AI Insights on real pages, real campaigns and real feedback — every output grounded in your real measured data.
Real use cases
How every team turns measurement into action this week
Analytics adapts to what each team needs to defend, decide or improve — from IC Monday-morning reports to leadership campaign reviews to IT privacy reviews. Explore real scenarios across the organization.
- Page Insights and Content Vitality replace the Monday-morning report-stitching ritual
- Campaign AI executive summaries land in the inbox instead of being built in PowerPoint
- Best Time to Publish windows turn guesswork into a publishing calendar
- Voice of the Audience tracks how comments are landing — week by week
- Feedback sentiment analysis surfaces what employees actually said — not just what they scored
- Improvement suggestions on feedback responses turn comments into action items
- Page Insights on HR knowledge content shows which policies people read and where they get stuck
- Comments AI tracks the dominant tone on internal HR communications
- First-party analytics engine — no third-party tracking, data stays in your Azure region
- Permission-aware analytics respect the same role model as the rest of Workai
- No model training on customer data — AI Insights run on your real measured data only
- ISO 27001 certified, WCAG 2.1 AA accessible, Entra ID / SSO
- Campaign AI executive summaries instead of building one in PowerPoint
- Content Vitality dashboard shows which messaging is healthy, stale or at-risk across the library
- Real-time engagement across pages, campaigns, comments and AI search — in one place
- Publishing-gap detection prevents the "we forgot to post last week" moment from becoming an executive surprise
- Media analytics (play counts, completion rates) for video-based ops communications
- Heatmaps and session recordings show how frontline employees actually use the mobile app
- Page Insights for procedure pages — which ones are read all the way through, which lose people halfway
- Real-time tracking across branches surfaces what landed where
- Per-piece campaign metrics — every asset compared on equal footing
- Top-performer ranking surfaces what landed — and the AI executive summary explains why
- Goals and conversions measured against campaign objectives
- AI Search analytics show what employees are asking the assistant about — and where answers fail
Seamless integrations
Connect Analytics with your Microsoft 365 ecosystem
Workai Analytics shares the same identity model and runs in the same Azure tenant as the rest of the platform. Native integration with Microsoft 365 and Entra ID. Reports export to Excel for further analysis. AI Insights run in-product — no external chatbot wrappers.
Customer Success
Leading organizations turn measurement into action with Workai Analytics
From global retailers to telcos — see how Workai Analytics gives IC teams one unified dashboard, AI insights that interpret the data, and a closed loop that ends in the same platform that publishes.
What mattered to us was its ease of use and compatibility with our existing systems. In addition to the flexibility of the tool and the ability to adapt it to our constantly changing needs, we were also interested in its aesthetic side.
Wojtek Mrugalski
Internal Communication Manager at Żabka
measured in real time through Workai Analytics — engagement, campaigns and search across HQ, logistics and retail
The solution enables us to effectively reach all employees with key information, but also to carry out employee engagement activities that allow us to appreciate their involvement and motivate them to act.
Adrianna Maron
Corporate Communication Department at T-Mobile
with every page scored, every campaign summarised, every comment thread analysed by AI
The implementation was rapid, and within just three months, we had a platform that transformed our internal communication and significantly increased employee engagement.
Piotr Kaniowski
Director of internal communication
from kickoff to launch — including AI Insights rollout and dashboard configuration
Guided transformation
Seamless onboarding built on proven success
From the first dashboard to a fully measured digital workplace with AI Insights across every signal — your Analytics rollout is guided by experience. Hundreds of deployments behind us; clarity, speed and confidence at every stage.
01
Discovery & Strategy
We translate your measurement goals, IC reporting cadence and existing tooling into a phased Analytics rollout — drawing on patterns refined across hundreds of deployments.
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Configuration & Design
Dashboard configuration, AI Insights setup, permission and role mapping, Entra ID identity wiring — configured following tested blueprints, fast time-to-launch.
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Launch & Adoption
Pilot dashboards with the IC team, train comms on AI executive summaries, configure Content Vitality monitoring — milestone-driven with hands-on adoption support.
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Continuous Success
Stay ahead with proactive care, regular AI updates and Content Vitality monitoring that keeps your measurement actionable long after launch.
Every step follows tried-and-tested scenarios — so your teams know exactly what to expect, from first workshop to post-launch growth.
Every number. Interpreted. Actionable. In real time.
See how Workai Analytics turns engagement, content, campaign, comment, feedback and AI-search data into one real-time dashboard — with AI that scores, summarises and recommends, in the same platform that publishes.